I can only say that I was very disappointed when Pratik did not win. At the end of the day, it’s wrong for me to comment because I don’t know the truth. When I was offered this one also, I told them point-blank, ‘What is the point of doing it? I know I am not going to win.’ I get into any reality show already with this thought in my mind, knowing that the audience may take me to the final five or three, but I never win. She said, “What can I say? See, I have shared a very good relationship with Colors, I have done some of the biggest reality shows with them. Shamita was questioned if Tejasswi was a biassed winner in an interview with Bollywood Bubble. The first and second runners-up, respectively, were Pratik Sehajpal and Karan Kundrra. Tejasswi Prakash won Bigg Boss 15, with Shamita coming in fourth. She said that she informed them ‘definitively’ that she knew she would not win the programme, even if the public favoured her. As a result, we knew we had to upturn the scene altogether.When Shamita Shetty was given Bigg Boss 15, she disclosed her chat with the Colors management. But we knew if we ended up doing something that helped people feel positive about themselves and life, we would have done the correct thing for Bigg Boss as well. Sachin Kamble, National Creative Director, Leo Burnett, said, “This year, the challenge of creating a campaign for Bigg Boss, felt even bigger. The launch campaign for Bigg Boss this year captures this sentiment of a comeback.”
Just that in the case of Bigg Boss, this is the drama that we are eagerly looking forward to.
Moreover, in terms of the sheer package, this year’s show is designed to be even more entertaining, a befitting reply to all the drama that this year has subjected us to. The unveiling of this season of Bigg Boss is not just an unveiling of yet another show, it is a statement that we are standing up to the adversity and ready for a change of scene. It has been a show that’s given us much entertainment and conversation material over the years. Bigg Boss is one such pop-culture event in India. In these times, what people need in their lives are predictable anchors - familiar things and a part of our lives.
The word ‘unprecedented’ has made its way all the way up the charts. In the recent promo, he is seen depicting that Bigg Boss will break the chain of monotony and boredom and set the ball of entertainment rolling once again.ĭheeraj Sinha, Managing Director, India, Chief Strategy Officer, South Asia, Leo Burnett, said, “2020 has been a difficult year thus far. In the next one, he is seen sitting in a theatre relishing popcorn while watching a movie, signifying that 2020 might have put a brake on our entertainment outings but Bigg Boss will give it a befitting response by bringing ‘Manoranjan’ back into our lives. The promos of the show have also been interestingly shot and they showcase Salman Khan mopping the floor, resonating with everyone’s sentiment of being bound by the household chores. But the new season of Bigg Boss will serve as an antidote to the viewers’ humdrum and fuel their lives with unlimited entertainment, drama, and emotions. Conceptualised by advertising agency Leo Burnett, the campaign highlights how this year robbed us of our freedom, limited our entertainment avenues, and forced us to live in a confined environment without actually being able to enjoy the normal aspects of life.
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